Digital Marketing Consulting
Right now, times are uncertain and brands are having to make difficult decisions.
The reality is we don’t know what the coming weeks and months hold for us. My hope is that we all pull through unscathed. But, I also understand it’s incredibly hard to think about being innovative when you may be having to make the tough calls about which line items you cut from the P&L.
That said, history has shown us that brands who can keep their foot on the gas through a down-turn are the ones who are left standing when the dust settles. And I want to help your brand pull through this and become even stronger than it was before.
That’s why we offer digital marketing consulting. We share our 16 years of digital marketing experience to help you grow your brand in a profitable, strategic way—without the expensive agency fees. Our knowledge is in your hands.
If you’re part of a purpose-driven brand whose goal is to improve the lives of more consumers (and help the planet and communities in the process) then we might be the right fit for you. Here’s the LAUNCH consulting package we bring to the table.
The LAUNCH Fundamentals
L: Build for the next Launch Now
Product launches & promotions like Black Friday are great for converting engagers into customers. But if your revenue falls back to the same baseline after a launch, you may be missing the mark. It’s what you do in between that will amplify the launches and create a higher baseline of revenue after each one. We’ll strategize on a budget that puts you in acquisition mode between launches, and help you create noteworthy content that warms up those acquired customers.
A: Audience First
You love your product. You know exactly how to communicate its benefits. But that won’t drive engagement if it isn’t customized to your core audiences, and knowing your audience goes far beyond saying “it’s the LOHAS consumer.” We’ll show you how to identify and meet your audience’s unique pain points across ads and landing pages to drive higher engagement.
U: unlock the bottom Line
Building audiences and acquisition is all well and good, but digital marketers have an obligation to care just as much about the bottom-line profits. We’ll teach you how to pull levers such as prioritizing SEO management, leveraging PR, and looking at channel revenue attribution strategically to grow revenue.
N: noteworthy content nurtures new audiences
Under the Launch umbrella there’s a critical element that’s important to pull out and stand on its own. And that’s having something newsworthy and notable to say, often. A Black Friday sale is certainly something to say, but it’s a Tier 1 event—one of the biggest events of the year. You need noteworthy Tier 2 and Tier 3 events to engage and nurture new audiences so they’ll convert during Tier 1 events. We’ll show you how to identify and leverage these.
CH: Find your unique channel mix
It’s likely that your brand demands a unique channel mix to hit your goals. If you’re a younger brand, you’ll require a heavy customer acquisition marketing mix that focuses on top-of-funnel (acquisition) activities. Some brands will require more bottom-of-funnel activity because their brand is mature. Prescribing the right channel mix to hit your goals is a huge key to success or failure, and we’ll lead you there.
During our LAUNCH consulting program we’ll deep-dive over 3 sessions to look at your key fundamentals and guide you on how to navigate the current choppy waters while building you a roadmap for when things settle back to a new normal.
SHALL WE TALK?
I look forward to a no-strings-attached 30-minute strategy session with you to discuss the needs of your brand and how to navigate marketing during COVID-19. Book a time below.
Until then - be well, stay safe,
Katherine Romero
Co-Founder, MAKA Digital
